• Improved destination marketing locally, nationally and internationally
  • Attract the mass audience and business tourism to the area all year round by positioning your brand in the event
  • Promote and support existing and new sustainable events and festivals of Kashmir Tourism
  • Improve the tourism infrastructure including the physical surroundings, facilities and services by endorsing the Nobel cause
  • Business development through a range of activities and business opportunities
  • A strong lobbying voice that synergizes all local and national tourism issues that matter to local businesses