• The marketing will be done through social media campaign Roadshows in UK (Promoting PIP Cup)
  • Newspapers, magazines, TVs as well as internet, will be fed with multiple content from video trough photo and text reports.
  • For video production one of the best aerial paragliding videographer. Interviews and comments
  • Snaplogging, Vlogging and Blogging
  • Involving all local Vloggers to be the part of this event Documentary of first Paragliding Cup
  • Celebrity Endorsements CPEC Bike Rally
  • 1 minute promo will be launched with effect from 6 July 2019 on all important TV channels.
  • Launching of promo through cable operators in different cities.
  • Publicity Caravan (buses & Jeeps) from Islamabad to Muzzafarabad. This Caravan will be joined by heavy bikes from Islamabad.
  • Publicity billboards in all important cities like Rawalpindi, Islamabad, Lahore & Karachi. Publicity banners on all motorway interchanges / bridges.
  • Distribution of brochures at motorway interchanges, universities and important shopping outlets.
  • Publicity through print media.
  • Display of banners / all acrodd AJ&K along the road.
  • Display of banners at Daewoo and other well reputed bus services terminals and promo telecast on DVD players in the buses. (Daewoo bus service was an official media partner in last year’s publicity campaign).
  • Engaging important FM radio channels to advertise and cover the whole event (last year FM 100 – Islamabad was our media partner). FM 96 has also shown eagerness for partnership this year.
  • Utilizing Social Networking Media
  • Ariel flying in Islamabad, Lahore, Karachi